What's New

HAR has developed a comprehensive CRM platform that streamlines your real estate business operations from prospecting to transaction management, allowing agents to effectively track and manage client relationships throughout the lifecycle of a deal. The CRM integrates seamlessly with HAR's Services like MarketInsight, Showing Smart, Instant CMA, and the Open House App, providing agents with a centralized dashboard to monitor their clients and business performance.

AI - Highlights evaluates agents’ provided listing descriptions, identifying the key features that are most important to home buyers. These features are then transformed into labels, strategically showcased on the listing details page on HAR.com. By highlighting the most compelling features as labels, our tool maximizes the visibility and appeal of listings, attracting more potential buyers and driving engagement.

HAR.com is excited to introduce new options that enhance the presentation of your listings online, captivating potential buyers and effectively promoting your properties. Our latest addition is AI - Photo Tags! AI-generated Photo Tags, a groundbreaking feature that effortlessly identifies and accentuates the distinctive and captivating aspects of every photo in a listing. By automating the tagging process, this feature ensures that crucial elements in property photos are highlighted, captivating viewers and driving engagement!

The HAR Technology team has developed AI - Photo Description, an innovative tool designed to streamline your workflow by automatically analyzing listing photos and generating engaging descriptions. This advanced AI-powered system examines each image, identifying key features and details, and then crafts compelling narratives that highlight the most important aspects of the property.

Showing & Feedback Reports can now be shared with Clients with a few clicks in the Reports tab!

Consumers and members can conduct searches in Spanish on HAR.com using all available filters and access search results, complete listing details, agent contact information and more! With this fucntionality, property searches are more inclusive and user friendly!

We are excited to announce that HAR has entered into a Supra key reciprocity agreement with the Austin Central Texas Realty Information Service (dba Unlock MLS), a wholly-owned subsidiary of the Austin Board of REALTORS®!

This new template will enable you to further enhance your HAR Agent/Company website for maximum Agent Promotion, Listing Promotion and Lead Generation activities!

AI-Property Descriptions serve as an invaluable marketing tool, perfectly promotable across various channels. With each description uniquely tailored to highlight the best features of a property, you can attract potential buyers on social media, email campaigns, and online listings, transforming every curated narrative into an opportunity to engage the market!

Connect with a real estate expert and your dream home. Booking your Realtor appointment is just a tap away—request one for one-on-one discussions, property tours, or listing consultations. The Booking App makes it seamless!