What's New

HAR Facebook Ads empower real estate agents to precisely target potential clients on Facebook. With flexible budgets and access to a large audience, agents can promote an upcoming open house, market their listings, boost brand awareness, and drive engagement. Benefit from advanced analytics, cross-platform reach, and customizable ad formats—all designed to help you generate leads, sell more homes and grow your business one ad at a time!

New to HAR.com! Searching by tags on HAR.com allows consumers to filter properties based on unique features or characteristics, such as "pool," "modern kitchen," or "waterfront." This functionality streamlines the home search process by letting consumers quickly find listings that match their specific preferences. As a result, buyers save time and discover homes with the exact amenities they desire!

HAR Agent Profiles have been redesigned to highlight your recent listings and activities, such as open houses and showings. The new design will prominently feature your professional headshot as well as photos from your most recent:
• Active listings
• Rental properties
• Sold properties

Since its launch in July 2016, the Platinum subscription has evolved immensely! Growing from just 11 tools to over 50 powerful tools and services, including CloudCMA, Recommendations, the HAR CRM platform and cutting-edge AI-powered solutions, the Platinum package has consistently delivered tremendous value to real estate professionals.

HAR.com has introduced an updated layout for listing photos on active listings, enhancing the visual experience for users. The new design prioritizes imagery by displaying more photos at once, making it easier for potential buyers to instantly view the property and appreciate its unique features. This streamlined, visually focused approach allows users to quickly get a comprehensive sense of the home, helping them make more informed decisions as they browse listings.

Modernize your business with AI-driven tools that allow you to engage in intelligent chats for content creation, update your HAR Agent Profile effortlessly and create unique images from text prompts.

Show your value to your Contacts by sending targeted EmailMarketing campaigns that include LeadsMagnet forms!

Key Share Agreement with DFW & North Texas Associations is live! Agents with an HAR Supra eKEY can unlock Supra lockboxes across North Texas, including the Dallas-Fort Worth area, thanks to a new key reciprocity agreement with 12 local association shareholders of the North Texas Real Estate Information Systems (NTREIS) MLS.

Virtually redesign listing photos on HAR.com! Powered by Roomvo, a third-party home visualizer tool, Redesign allows users to customize the colors, textures and materials of walls and floors in all applicable listing photos on HAR.com, helping them envision potential updates.

The HAR Technology team has developed Client Portal to offer a customized home-hunting experience for your clients! Create personalized property portals that enable multiple searches, tailored property recommendations, and seamless Chat communication. Integrated directly into a Contact's Profile on the HAR CRM, the Platinum tool allows you to instantly generate custom portals, invite clients, and build long-term relationships. Simplify client engagement with a professional, modern interface that matches individual preferences and transforms how you connect with potential buyers and sellers!