HAR CRM

Platinum Tool Exclusively for Platinum Subscribers
Manage your contacts, tasks, and deals/opportunities all in one platform!
HAR has developed a comprehensive CRM platform that streamlines your real estate business operations from prospecting to transaction management, allowing agents to effectively track and manage client engagement and relationships. The HAR CRM integrates seamlessly with Services like MarketInsight, ShowingSmart, CMA, and Matrix, providing agents with a centralized dashboard to monitor their clients and business performance.
What's New with HAR CRM
Discover the Latest Updates

Just as you would expect, HAR has developed the HAR CRM App for the mobile CRM platform! Stay connected on the go, ensuring you never miss an important meeting, have access to contact’s information and appointment details from anywhere, at any time.

The HAR CRM will officially exit its beta phase on Mon., Jan. 13, 2025. On this day, the HAR CRM will be  exclusively accessible to MLS Platinum Subscribers.

 

MLS Platinum is a premium service offered by HAR to its REALTOR® members so they can better serve their clients. MLS Platinum empowers the agents with over 55 of the most innovative and powerful technology tools HAR has to offer for Agent Promotion, Listing Promotion, Lead Generation and increased productivity!

 

HAR offers a 1-time free 30-day trial to the Platinum subscription.

Learn more about MLS Platinum Subscription

If you choose to discontinue the use of HAR CRM, it is advised that you export the client data you have entered.

Recorded Webinars

Click below to view the recordings of the HAR CRM webinar series.

Webinar Recordings

Training Classes

Click below to register for HAR CRM CE-eligible classes or webinars.

Register Here

Tutorial Playlist

Need assistance with a specific HAR CRM module? Click below to view our suite of video tutorials.

Tutorial Playlist

360 View of Contact Profiles, Management and Pipeline

Manage your contacts to build and maintain a strong relationship from initial meetings to closed transactions.

 

The robust Contact Management captures:

          • Contact details
          • Notes
          • Calendar events and tasks
          • Email records
          • Documents
          • Multiple important dates (birthday, home anniversary, etc.)
          • Social media links
          • Relationships
          • Source
          • Lead type

          Once a contact is qualified, track and monitor their status visually on the Contact Pipeline page. Easily move from the various states of the sales process from qualified to closed!

Integration of HAR Services

Unlike any other CRM, the HAR CRM integrates powerful HAR tools that  help to build and foster client relationships.

 

HAR Integrated Services

 

          • MarketInsight
          • InstantCMA
          • Showing Smart
          • Open House App
          • My Transactions
          • EmailMarketing Campaign
          • Financial Tools
          • Client Portal (coming soon!)

Deals/Opportunities Tracking from Active to Closed

Keep track of your Deals from the Active/Offer stage through Closed! The Deals Management dashboard is  an attractive and visual overview of your current deals!

 

Have a new Deal/Opportunities to add? Easily create one with the all of the information necessary to know your next step! Capture all of the details of the deal: contact, deal stage, deal type, integration of Matrix to select the active property, the deal estimated amount and more!

Email Integration for Efficiency

Integrate with your email client (e.g., Microsoft Outlook, Yahoo, Gmail, etc.) to save you time and increase productivity! Send and receive emails directly from the CRM interface and you will have easy access to your email from either the CRM Dashboard or email tab. Once an email is sent or received from a specific contact, it will be logged under the contact’s management page.

 

Communication

      • A record of all emails sent and received by a contact is easily viewable.
      • Predefined email templates that can be used for various types of communication.
      • Information on whether an email was delivered, opened, and any links clicked (if tracking is enabled).

Customizable Calendar that Caters to Your Business

Are you tired of juggling endless appointments, meetings, and follow-ups, while struggling to maintain meaningful client relationships? Say goodbye to the chaos and hello to efficiency with our revolutionary CRM Calendar feature!

Streamlined Scheduling

          • Effortlessly schedule appointments, events, and tasks within your CRM platform.
          • Sync your CRM Calendar with your existing calendar (Google Calendar, Outlook, etc.) for a consolidated view of your schedule.
          • Impress your clients with timely reminders and personalized follow-up activities.
          • Strengthen relationships by sending birthday wishes and anniversary reminders directly from your CRM.

Events and Tasks Management

          • Streamline your workflow and boost productivity with our all-in-one solution for efficient event and task management.
          • Break down the real estate transaction process into manageable tasks with our intuitive task management tools.
          • Assign and prioritize tasks, set deadlines, and track progress in real time.
Learn more about MLS Platinum Products