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Client Experience Rating

Rating system for real estate agents
Everyone wants to do the best job they can for their clients, but how can you know what you are doing right and what you could do better? That is why it is so important for all HAR members to participate in the Client Experience Rating program.

What is the Client Experience
Rating?

HAR Public Relations Manager David Mendel sits down with Client Experience Rating Task Force Chair Lorraine Abercrombie to discuss how HAR’s new Realtor ratings system works.

How it Works

Why I choose to participate in the Client Experience Rating

HAR Public Relations Manager David Mendel sits down with Client Experience Rating Task Force Chair Lorraine Abercrombie to discuss how HAR’s new Realtor ratings system works.

How it Works

Raising the bar for the real estate professional

HAR Public Relations Manager David Mendel sits down with Client Experience Rating Task Force Chair Lorraine Abercrombie to discuss how HAR’s new Realtor ratings system works.

How it Works

According to statistics from The 2008 HAR Survey of Home Sellers & Buyers, home sellers and buyers state that they would find a REALTOR® rating system beneficial. Below are a few exhibits showing the value to home sellers and buyers of a REALTOR® rating system.

Value to Sellers

Benefits from Ratings

Would Sellers Benefit from Accessing REALTOR® Rating by Previous Customers Over 80% of sellers indicated they would consider it beneficial or very beneficial to access ratings on their REALTOR® by previous customers.

Benefits from Comments

Would Sellers Benefit from Reading Previous Customer Comments About REALTOR® An almost identical number of sellers who thought REALTOR® ratings would be beneficial also said it would have been beneficial or very beneficial to read actual comments about the REALTOR® by previous customers.

Value to Buyers

Benefits from Ratings

Would Buyers Benefit from Accessing REALTOR® Rating by Previous Customer 75% of buyers indicated they would consider it beneficial to access ratings on their REALTOR® by previous clients.

Benefits from Comments

Would Buyers Benefit from Reading Previous Customer Comments About REALTOR® An almost identical number of buyers who thought REALTOR® ratings would be beneficial also said it would have been beneficial to read actual comments about the REALTOR® by previous customers.

Finding a REALTOR®

Sellers

How sellers found REALTOR® who helped sell their home

Referrals were the dominant factor for sellers as they selected their REALTOR®. The only other significant response was that nearly one-quarter of the sellers knew the REALTOR® personally. Agents’ reputation accounts for 76% of their business.

Buyers

Most important factor in buyers finding REALTOR® who helped them purchase their home

Referrals from friend, neighbor or co-workers played the most significant role in the selection of their REALTOR® by home buyers, with more than half citing that as the most important factor. Personal relationships were a distant second response.
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