What's New

Take advantage of the early renewal offer before October 1, 2025!
Experience even more value with Platinum! Since its debut in July 2016, the Platinum subscription has grown from 11 tools to over 50 industry-leading tools, features and services. From Cloud CMA and HAR CRM to powerful AI-powered solutions, Platinum has consistently delivered tremendous value to over 20,000 HAR members.

HAR Facebook Ads empower real estate agents to precisely target potential clients on Facebook. With flexible budgets and access to a large audience, agents can promote an upcoming open house, market their listings, boost brand awareness, and drive engagement. Benefit from advanced analytics, cross-platform reach, and customizable ad formats—all designed to help you generate leads, sell more homes and grow your business one ad at a time!

HAR Agent Profiles have been redesigned to highlight your recent listings and activities, such as open houses and showings. The new design will prominently feature your professional headshot as well as photos from your most recent:
• Active listings
• Rental properties
• Sold properties

Since its launch in July 2016, the Platinum subscription has evolved immensely! Growing from just 11 tools to over 50 powerful tools and services, including CloudCMA, Recommendations, the HAR CRM platform and cutting-edge AI-powered solutions, the Platinum package has consistently delivered tremendous value to real estate professionals.

Modernize your business with AI-driven tools that allow you to engage in intelligent chats for content creation, update your HAR Agent Profile effortlessly and create unique images from text prompts.

Show your value to your Contacts by sending targeted EmailMarketing campaigns that include LeadsMagnet forms!

Key Share Agreement with DFW & North Texas Associations is live! Agents with an HAR Supra eKEY can unlock Supra lockboxes across North Texas, including the Dallas-Fort Worth area, thanks to a new key reciprocity agreement with 12 local association shareholders of the North Texas Real Estate Information Systems (NTREIS) MLS.

The HAR Technology team has developed Client Portal to offer a customized home-hunting experience for your clients! Create personalized property portals that enable multiple searches, tailored property recommendations, and seamless Chat communication. Integrated directly into a Contact's Profile on the HAR CRM, the Platinum tool allows you to instantly generate custom portals, invite clients, and build long-term relationships. Simplify client engagement with a professional, modern interface that matches individual preferences and transforms how you connect with potential buyers and sellers!

We are thrilled to announce the official launch of HAR CRM as an MLS Platinum tool! This powerful platform, developed by the HAR Technology Team with input from the Technology Advisory Group, HAR leadership, and focus groups, is now available at your fingertips. Join the more than 12,000 MLS subscribers who are already experiencing the benefits of HAR CRM in building client relationships.

The Houston Association of REALTORS® (HAR) and Unlock MLS, a wholly-owned subsidiary of the Austin Board of Realtors® (ABoR) have a data share agreement that allows their MLS members to access property listings from both markets in their native MLS system. The data sharing agreement aims to enhance the quantity and accuracy of property listings in both systems and increase referral opportunities between the markets. Both MLSs have done extensive work to provide the best data possible.