What's New

AI - Highlights evaluates agents’ provided listing descriptions, identifying the key features that are most important to home buyers. These features are then transformed into labels, strategically showcased on the listing details page on HAR.com. By highlighting the most compelling features as labels, our tool maximizes the visibility and appeal of listings, attracting more potential buyers and driving engagement.

HAR.com is excited to introduce new options that enhance the presentation of your listings online, captivating potential buyers and effectively promoting your properties. Our latest addition is AI - Photo Tags! AI-generated Photo Tags, a groundbreaking feature that effortlessly identifies and accentuates the distinctive and captivating aspects of every photo in a listing. By automating the tagging process, this feature ensures that crucial elements in property photos are highlighted, captivating viewers and driving engagement!

The HAR Technology team has developed AI - Photo Description, an innovative tool designed to streamline your workflow by automatically analyzing listing photos and generating engaging descriptions. This advanced AI-powered system examines each image, identifying key features and details, and then crafts compelling narratives that highlight the most important aspects of the property.

Showing & Feedback Reports can now be shared with Clients with a few clicks in the Reports tab!

Consumers and members can conduct searches in Spanish on HAR.com using all available filters and access search results, complete listing details, agent contact information and more! With this fucntionality, property searches are more inclusive and user friendly!

Connect with a real estate expert and your dream home. Booking your Realtor appointment is just a tap away—request one for one-on-one discussions, property tours, or listing consultations. The Booking App makes it seamless!

Unlock the Pulse of Your Community: Dive into insights and developments with Community Conversations—your monthly key to knowledge and empowerment in Houston. Tune in, stay informed, stay ahead!

“Alexa, launch HAR.com.” Use your voice to search listings on HAR.com!

Beyond the photo - dive deeper into your property search with HAR.com's detailed and easy-to-navigate floor plans, making every square foot count for Realtors® and buyers!

Dreaming of a New Home? Explore Programs to Lighten the Load on Your Down Payment Journey!