Highlights
Exclusively for Platinum Subscribers
A new AI tool designed to enhance property listings by highlighting the most property features!
HAR.com REALTORS® have more options in their presentation of listings online to engage potential buyers and to promote their properties. These new avenues include enhancing their listings with floor plans, 3D tours, AI – Property Description and now, AI – Highlights!
AI – Highlights evaluates agents’ provided listing descriptions, identifying the key features that are most important to home buyers. These features are then transformed into labels, strategically highlighted on the listing details page on HAR.com. By highlighting the most compelling features as labels, our tool maximizes the visibility and appeal of listings, attracting more potential buyers and driving engagement.
Input Your Property Description and Let AI Generate the Highlights
The Benefits of Highlights
Improved First Impressions
First impressions are crucial! Well-presented and highlighted features can create a positive initial impact, encouraging buyers to explore the property further, either through an in-person visit or a virtual tour.
Targeted Marketing to Capture the Right Buyer
Listing agents can highlight features that appeal to a buyer’s particular needs or preferences, such as near public transportation, bike-friendly community, senior living community and more.
Enhanced Property Search Experience
Property searchers can quickly and easily identify the most important aspects of a property without having to read through a lengthy description. This enhances the user experience and helps them make informed decisions more efficiently.
Increased Accessibility
Extend your reach to all users. Our AI – Highlights allow screen readers to vividly describe the most unique and important features of the property to visually impaired audiences, ensuring inclusivity.
