What's New

HAR has developed a comprehensive CRM platform that streamlines your real estate business operations from prospecting to transaction management, allowing agents to effectively track and manage client relationships throughout the lifecycle of a deal. The CRM integrates seamlessly with HAR's Services like MarketInsight, Showing Smart, Instant CMA, and the Open House App, providing agents with a centralized dashboard to monitor their clients and business performance.

HAR.com is excited to introduce new options that enhance the presentation of your listings online, captivating potential buyers and effectively promoting your properties. Our latest addition is AI - Photo Tags! AI-generated Photo Tags, a groundbreaking feature that effortlessly identifies and accentuates the distinctive and captivating aspects of every photo in a listing. By automating the tagging process, this feature ensures that crucial elements in property photos are highlighted, captivating viewers and driving engagement!

Consumers and members can conduct searches in Spanish on HAR.com using all available filters and access search results, complete listing details, agent contact information and more! With this fucntionality, property searches are more inclusive and user friendly!

We are excited to announce that HAR has entered into a Supra key reciprocity agreement with the Austin Central Texas Realty Information Service (dba Unlock MLS), a wholly-owned subsidiary of the Austin Board of REALTORS®!

This new template will enable you to further enhance your HAR Agent/Company website for maximum Agent Promotion, Listing Promotion and Lead Generation activities!

AI-Property Descriptions serve as an invaluable marketing tool, perfectly promotable across various channels. With each description uniquely tailored to highlight the best features of a property, you can attract potential buyers on social media, email campaigns, and online listings, transforming every curated narrative into an opportunity to engage the market!

Exceptional service meets STELLAR reviews - See What Satisfied Clients Are Saying with Google Reviews!

The most successful real estate agents network with prospects at every opportunity. Whether you're at a personal event, meeting a potential client for coffee or connecting with colleagues, you can now effortlessly share your Digital Business Card to ensure your information is always up to date and easily accessible!

Connect Authentically, Engage Effectively: Social Profile powers real estate agents with insights to forge genuine client relationships!

“Alexa, launch HAR.com.” Use your voice to search listings on HAR.com!