What's New

The Houston Association of REALTORS® (HAR) and Unlock MLS, a wholly-owned subsidiary of the Austin Board of Realtors® (ABoR) have a data share agreement that allows their MLS members to access property listings from both markets in their native MLS system. The data sharing agreement aims to enhance the quantity and accuracy of property listings in both systems and increase referral opportunities between the markets. Both MLSs have done extensive work to provide the best data possible.

HAR is excited to announce that on Jan. 13, 2025, the HAR CRM will transition out of its beta phase! HAR has developed a comprehensive CRM platform that streamlines your real estate business operations from prospecting to transaction management, allowing agents to effectively track and manage client engagement and relationships. The HAR CRM integrates seamlessly with Services like MarketInsight, ShowingSmart, CMA, and Matrix, providing agents with a centralized dashboard to monitor their clients and business performance.

Join us for a FREE webinar series on the new HAR CRM! In the first session, you'll learn how to effectively onboard and navigate this powerful platform, setting the foundation for your success. The second part will delve into managing your contacts, covering everything from logging engagements to seamlessly guiding them through your sales pipeline. Finally, the series will conclude with an in-depth exploration of HAR's integrated tools, equipping you to log, analyze, and strategically plan your next steps with clients. Don't miss this opportunity to enhance your real estate business!

The HAR Technology team has built a tool to 'highlight' your positive testimonials, written by your customers from a real estate transaction, making it easier for potential clients to view the accolades you've received. Our cutting-edge AI technology expertly analyzes feedback from your satisfied customers, crafting compelling labels that capture consumer attention!

AI technology analyzes your HAR Agent Profile bio to generate highlights to showcase your skills and expertise! This new feature allows consumers to easily and quickly review the 'highlights' of your business and you, the Real Estate professional!

Dark mode is now a new feature on iOS devices! This enhances users experience on the HAR.com app by improving readability through higher contrast between text and background, making it easier to scan property listings. It also shifts the focus to visual elements, such as property images, allowing users to appreciate the aesthetics of listings without distractions. Additionally, many users prefer dark mode for its modern look and comfort, especially during nighttime browsing. This preference can lead to increased engagement, as users are more likely to spend time exploring properties in an interface that feels visually appealing and easy to navigate.

We are excited to announce that through Omni MLS, HAR MLS subscribers have access to available for sale or for lease properties across Mexico and 21 countries in Central and South America! This agreement promotes professional networking, collaboration, and knowledge exchange while expanding referral opportunities and exposure of your listings.

HAR has developed a comprehensive CRM platform that streamlines your real estate business operations from prospecting to transaction management, allowing agents to effectively track and manage client relationships throughout the lifecycle of a deal. The CRM integrates seamlessly with HAR's Services like MarketInsight, Showing Smart, Instant CMA, and the Open House App, providing agents with a centralized dashboard to monitor their clients and business performance.

AI - Listing Highlights evaluates agents’ provided property descriptions, identifying the key features that are most important to home buyers. These features are then transformed into labels, strategically showcased on the listing details page on HAR.com. By highlighting the most compelling features as labels, our tool maximizes the visibility and appeal of listings, attracting more potential buyers and driving engagement.

HAR.com is excited to introduce new options that enhance the presentation of your listings online, captivating potential buyers and effectively promoting your properties. Our latest addition is AI - Photo Tags! AI-generated Photo Tags, a groundbreaking feature that effortlessly identifies and accentuates the distinctive and captivating aspects of every photo in a listing. By automating the tagging process, this feature ensures that crucial elements in property photos are highlighted, captivating viewers and driving engagement!