HAR AI Tools
for Marketing
Your Business and Your Listings
AI technology is revolutionizing the real estate industry, empowering agents with cutting-edge tools for smarter listings and unbeatable promotion.
The HAR Technology team continues to create innovative solutions to streamline workflows, enhance marketing efforts, and give REALTORS® a competitive edge in today's dynamic real estate market.

Exclusively for PLATINUM Subscribers
HAR AI
Highlights
AI - Highlights evaluates agents’ provided listing descriptions, identifying the key features that are most important to home buyers. These features are then transformed into labels, strategically highlighted on the listing details page on HAR.com.
Get Started
Learn more
HAR AI
Property Description
AI - Property Description is an innovative feature that will revolutionize the way you create property descriptions for listings! This tool analyzes key property details to generate compelling and tailored descriptions that captivate potential buyers for your listings on HAR.com.
Get Started
Learn more
HAR AI
Photo Description
The AI - Photo Description tool analyzes each listing photo then creates text that captures the features and details of each photo. The tool that will save you valuable time by automatically generating descriptions for your listing photos on HAR.com.
Get Started
Learn more
HAR AI
Photo Tags
AI – Photo Tags effortlessly identifies and accentuates the distinctive and captivating aspects of every listing photo. By automating the tagging process, this feature ensures that crucial elements in property photos are highlighted, captivating viewers and driving engagement on HAR.com.
Get Started
Learn more
HAR AI
Lead Reply
The AI - Lead Reply tool enables you to send AI-generated replies tailored to the status of your listings, ensuring timely and relevant communication with your leads. Save time and enhance your responsiveness with just a few clicks.
Get Started Bookmarks AI-Lead Reply
Get Started Lead Management AI-Lead Reply
Learn more
HAR AI
Profile Highlights
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque a aliquam mi. In id dolor arcu. Nunc luctus gravida magna, quis iaculis enim rutrum eget. Curabitur.
Get Started
Learn more