Lead Reply

Platinum Tool Exclusively for Platinum Subscribers

Send AI-generated replies tailored to the status of your listings, ensuring relevant communication with new leads!

Save time and enhance your responsiveness with the AI – Lead Reply tool! This innovative feature allows you to send AI-generated replies tailored to the lead who has requested an appointment with you, favorited one of your listings, or contacted you for real estate information.

Add AI -Lead Reply to your toolkit to assist you with timely and relevant email communication with your leads!

Quickly and efficiently learn more about and reply to your HAR.com leads from the Lead Management page.


The Social Profile tool effectively captures the essence of using a lead’s online presence to increase safety and success in lead follow-up. Social Profile emphasizes the importance of leveraging a lead’s on-line presence for client authenticity and engagement.


AI – Lead Reply is the tool to use in taking the first step to build a new client relationship!

Based on the lead’s specific request, click Use AI to write your lead reply. If the lead was interested in a property, choose the appropriate AI-generated response to inform them of the listing not being available, it being under contract, it’s status is pending or there’s been a price reduction. There is also the option of creating a custom response by clicking Write your own message.

When consumers favorite a property on HAR.com, the listing agent can keep them up to date on the status of the listing using the Bookmarks – Favorite tool. The listing agent can easily click one of the three AI-generated lead replies to keep interested consumers informed of requesting a showing, an upcoming open house, or a price reduction.


There’s always the option of Write your own message to personalize the correspondence!