Agent Blogs
Create Blog posts and the power of HAR.com will promote it!
REALTORS® are getting more innovative than ever when it comes to online marketing—building their brands, connecting with new clients, and showcasing listings through fresh digital channels. Social media and blogging are leading the way, giving professionals a powerful voice in their communities. Share your insights, highlight market trends, and position yourself as the local expert buyers and sellers trust with every Blog post.
Benefits of Publishing Blog Posts on HAR.com
- Long-established domain authority – Google highly trusts the domain.
- Massive daily traffic – Thousands of consumers and agents visit the site every day.
- Constantly updated listing data – Fresh content keeps Google indexing the site continuously.
- Strong SEO structure – HAR.com pages consistently rank well in search results.
Getting Started
To get started creating your first Blog post, search “Blog” from the dashboard. You will need to agree to the Blog Terms of Use and Content Policy. Once you have agreed, you will select “Set up My Blog” and follow the prompts.
Once you have configured your Blog settings, you can create your first Blog post!
A Few Ways Blogging Can Help Build Your Business
Become the Expert
Position yourself and your company as the thought leader of your business. As you blog, you become a knowledge source by providing an easy way for your readers to find information and resources about the real estate market or neighborhoods they’re interested in.
Lead Generation
Each blog promoted on your Agent Profile will display your contact information, along with Lead Magnet IDX tools that provide consumers with market reports and an on-line avenue to asking you questions at their convenience!
Customer Relationships
You can have a more personal relationship with your customers. Blogs are a fast way to join the customers’ discussions, provide tips and insights or receive feedback.
Rank High in Search Engines
Google and other search engines reward sites that are updated often, that link to other sites and most importantly, that have many inbound links.
Real Estate Articles & Blogs
The purpose of the site is to drive traffic to HAR.com Agent Blogs by displaying the most recent posts.
