Inside HAR

Join the Houston Association of REALTORS® and become a member of HAR, the largest individual membership trade association in Houston and the largest local real estate trade association in the nation, with more than 50,000 real real estate professionals and service providers comprising its membership.

Whether you are beginning an exciting career in real estate or have years of experience under your belt, now is the time to make your business the best it can be. At HAR, we believe one of the best ways to do this is through your HAR membership. We encourage you to take full advantage of the tools and products that HAR has to offer. They have been designed especially with you and your professional success in mind. Utilize these tools to help your business grow.

The public relations and promotional resources of HAR are impressive. Several times each month, HAR publishes articles, press releases and holds photo opportunities for its volunteer leadership. This PR effort has the sole focus of making consumers aware of the value that REALTOR® bring to a transaction. The association websites at HAR.com and Commgate.com are a principal venue for this promotion. These websites afford us a unique opportunity to showcase REALTORS® in conjunction with their listings.

The HAR.com website is drawing an ever-increasing audience of property seekers across Texas. Consumers are generating an average more than 54 million page-views per month on the site to find information about real estate professionals, listings and real estate information. Daily visitor sessions average 300,000 with potential homebuyers spending an average of 12 minutes reviewing your listings and personal REALTOR® websites. To promote our website, we have incorporated billboards, ads in the Houston Chronicle, regular press releases and guest columns into our marketing plan. All REALTOR® listings are also advertised to the public at no cost to members on a growing number of licensee sites.

HAR’s award-winning Professional Development program equips members with the knowledge, skills, and designations needed to thrive in every stage of their careers. From nationally recognized certifications and specialty designations to innovative webinars, workshops, and leadership programs, we provide ongoing opportunities for REALTORS® to stay ahead of industry trends and deliver exceptional value to their clients. Our commitment to education ensures that HAR members remain trusted experts and leaders in the real estate community. To explore classes, designations, or schedule a remote training, click HERE.

The HAR Member Services department is dedicated to empowering every real estate professional by providing outstanding support with their membership operating under our mission of helping members achieve ongoing success. As part of the largest local REALTOR® association in the nation, HAR’s Member Services team connects nearly 50,000 real estate professionals and service providers with the resources, tools, and guidance essential for exceptional business growth. Whether you’re joining HAR for the first time or have years of experience in the industry, the Member Services department ensures you receive the highest level of care and responsiveness, making your success their top priority from four office locations in and around the Greater Houston area and accessible six days a week. To learn more about Member Services, click HERE.

TREPAC assures that issues and concerns related to the real estate industry remain a priority for our public policy makers and governments who can shape how you do business. TREPAC saves the average REALTOR® about $5,000 annually in additional taxes and fees. Aside from saving you and your business money, TREPAC is the only PAC that looks to protect property owners (your clients!) by continually fighting for increased consumer protections. Just in the past two years, TREPAC fought to lower property taxes, increase the homestead exemption and to regulate HOAs. To learn more about TREPAC, click HERE.

To see HAR’s latest Governmental Affairs and Advocacy projects, click HERE.

The HAR Communications Department helps keep you informed about all the latest Association and industry news through a variety of reports and resources. Each week, the department sends every HAR member the Five Minute REALTOR® e-newsletter, which consists of more time-sensitive or late-breaking material. Also weekly, the department creates and distributes The Edge, an email that consists of relevant and timely content brokers and team leaders may incorporate into their weekly sales meetings. Each month, the department produces an online version of HAR’s Houston REALTOR® magazine, containing articles and advice to assist REALTORS® with their business. Additionally, HAR engages in an extensive, award-winning public relations, marketing and advertising campaigns to educate consumers about the value that using the services of a REALTOR® brings to the transaction. The HAR Communications Department is also the go-to source for local, regional and national media regarding all matters real estate.

HAR provides ample opportunities for its members to come together and learn, meet contemporaries with similar business interests and reconnect with long time friends. HAR’s special events include the Engage Conference and REALTOR® Celebration. The Engage Conference is in the fall and includes educational sessions, networking opportunities and fun! REALTOR® Celebration is a celebration about the HAR member, providing a chance to congratulate the incoming leadership of HAR and honor two industry award recipients.

HAR provides a robust set of tools and services to consumers on HAR.com. Some of these tools include Down Payment Resource programs, monthly payment search, the Mortgage Center, AI Summary, RentSpree rental applications on listings, Audio Narrative, Redesign and many more. To view the tools and services HAR provides to its members, click HERE.