Homes And Rentals

HAR.com is a response to the rise of online real estate portals, as well as a solution to generate leads, lower marketing and promotion expenses for Realtors in Texas.

About Us

HAR.com is the award-winning residential property search website that is the source of homes for sale and rentals in the state of Texas. HAR.com, operated by the Houston Association of REALTORS®, is the most successful consumer-facing REALTOR® association website in the country. It is the only local site that regularly ranks in the top 20 real estate sites in the country, according to Experian Marketing Services, and it was the number two real estate site in Texas in January 2014, behind only Zillow.

 

HAR.com is a REALTOR®- and industry-friendly website that works to connect consumers with REALTORS®. HAR.com website is the best listing marketing platform that has proven success in delivering millions of leads and referrals to agents’ and brokers’ websites. HAR.com is now providing the opportunity for brokers’ listings from across the state of Texas to be advertised on the website. There will also be statewide promotion and marketing of the site to help the listings gain maximum exposure with consumers.

 

If you have any questions, please feel free to contact us:
Contact Us

Unlocking the real estate potential

HAR.com strives every day to offer the latest technology tools/data to consumers and offer them many engagement opportunities to connect with real estate professionals.

Download REALTOR® Benefits Fact Sheet
  • HAR.com attracts millions of visitors per month on the website and mobile apps, and looked at 37 million detailed listing pages in January 2014 alone.
  • There will be no competing ads on the listings.
  • All leads will be routed to the listing agent and to the listing broker’s designated lead management email and phone number.
  • HAR.com will display listings according to a set of publicly available REN rules. Click here to review the complete set of display rules.
  • HAR.com is the first ListHub Publisher joining the network as a REN Publisher. Click here for FAQs about the ListHub MLS REN.
  • Rank higher on search results because of the SEO advantage of being included on HAR.com.

REALTOR® Benefits

  • HAR.com is not about MLS.
  • It is strictly a consumer portal
  • No FSBO listings allowed
  • Shows broker and agent contacts
  • All leads go to listing agent and broker
  • No competitors on listing detail page
  • No “estimates” on active listings
  • Listing data updated four times daily
  • REALTORS® with a listing included in Find a Pro (MLS may provide full roster)
  • Complies with The Realty Alliance “Fair Display Guidelines” for Public Facing Websites
  • Statewide mobile app is coming soon
  • All of this at no cost to MLSs, brokers or agents

Publisher features

  • No FSBOs
  • No re-syndication
  • Posts re-direct link
  • Shows broker’s contact info
  • Provide metrics (no later than 2 weeks from go-live date)
  • Refresh daily
  • Provide error reports
  • Timely listing removal
  • Timely support

Additional facts
you’d like to know about HAR.com

  • HAR.com has the most robust Map Search to see neighborhood and school boundaries, nearby solds, interact with parcels and more.
  • HAR.com offers rich content that includes real estate Q&As, as well as blogs from real estate professionals.

No cost to display on HAR.com

Top 10 real estate apps

State-Wide Broker Endorsements

Mark Willis,
CEO
Keller Williams Realty
As the largest real estate franchise in Texas, we’re thrilled that our associates have this new opportunity to reach prospective homebuyers on HAR.com. We’re even more excited that Bob Hale and HAR are doing it right – ensuring that all leads go directly to the listing agent.
Virginia Cook,
CEO
Virginia Cook, REALTORS®
HAR.com is the #2 real estate website in Texas after Zillow and REALTOR® listings were viewed 37 million times in January. We are so pleased that we will soon be able to add all our listings to HAR.com at no cost. We congratulate HAR for ALWAYS helping our Agents grow their business in this Digitized 21st Century! Bravo! Bravo from your Dallas fellow REALTORS®.
Krisstina Wise,
CEO
GoodLife Companies
I plan to add all our goodLife Realty listings to HAR.com as another place to expose our listings for our sellers, but that doesn’t require a third-party syndicator who doesn’t serve the agent, or the consumer for that matter. I especially love this because all of my listing calls will come back to me, the listing agent, so that I/we can offer the consumer the information they want on our sellers’ homes. This is what I call a win-win.
Michele Turnquist,
Owner
Turnquist Partners, REALTORS®
Although I am an Austin broker I have had Turnquist Partners, REALTORS® listings on HAR.com for almost 5 years. My leads are free, there are no competitors on my listings and they have been viewed over 416,000 times. I am an HAR.com fan
Steve Barnes
President/COOHouston Region
Coldwell Banker United, REALTORS®
Coldwell Banker United, REALTORS® listings in the Houston area were viewed 545,000 times in January on HAR.com. As a broker operating in other Texas locations we are excited that HAR will soon invite brokers across Texas to add their listings to HAR.com at no cost.
Dana TuggleRegion
Vice President
RE/MAX of Texas
Houston area RE/MAX listings were viewed 2.7 million times in February on HAR.com, according to the HAR STAR Report. Having long realized the benefits of displaying all Texas MLS listings from 44 realty associations on our remaxtexas.com website, RE/MAX is very excited that now all our agents’ listings statewide will be promoted on HAR.com.

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