Agent & Company Websites

Platinum Tool Exclusively for Platinum Subscribers
HAR.com Agent and Company Websites give you a powerful, mobile-friendly platform to showcase your professional brand, connect with clients, and generate leads. With an improved backend administrative section offering extensive customization options, you can easily highlight your designations, cultural expertise, and language fluency while displaying your listings, client ratings, and colleague recommendations. Create custom pages and dynamic slideshows to feature content that aligns perfectly with your brand – whether you’re a new agent building recognition or a seasoned broker expanding your reach, your HAR.com website is your gateway to the wider real estate marketplace.
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Website Templates

The HAR Technology Team has developed a variety of modern website templates designed to showcase your professional brand. Each template offers flexible customization options so you can showcase client testimonials, active listings, videos, slideshows, and more—all in a polished, mobile-friendly design that promotes your real estate business.

From the DESIGN tab, choose the template of your choice. To reflect your brand, choose from one of the 360 header images available, upload your own or choose from images you created with AI Image Generation from the AI Studio. Once your cover image is selected, choose a color for picture borders, section titles and links. Check out a few of them below!

Customization Options for HAR.com Agent & Company Websites

Lead Generation Tools

Engage visitors and convert interest into opportunity! Built to generate leads and capture client attention, your HAR.com Website features strategic call-to-action prompts inviting viewers to request up-to-date market reports, obtain a custom CMA, connect directly with you, request an appointment, and more! Every interaction is designed to highlight your expertise, encourage communication, and help potential clients take the next step toward buying, leasing or selling with confidence.

Learn more HERE.

Listing Promotion

Your HAR.com Website beautifully displays your Active, Sold, and Leased listings – along with Recent Showings and Featured properties – all in one engaging showcase. Each listing is directly linked to its detailed property page, giving visitors instant access to photos, descriptions, and location information. Built-in lead generation tools and contact forms make it easy for potential clients to request more information or schedule a private tour. This integrated listing display keeps your business connected, professional, and ready to attract new opportunities.

Learn more HERE.

Client Testimonials

Promote your real estate expertise by embracing the power of HAR.com’s Client Experience Rating (CER) program. The CER surveys provide insight into your clients’ experiences, allowing you to gain a clear understanding of what you excel at, the value you provide and areas for improvement. The benefits are twofold: not only does it showcase your commitment to transparency and client satisfaction, but it also provides you with a strategic advantage in a competitive market with the 5-star rating program highlighted on your HAR.com Website.

Learn more HERE.

Virtual Office Website (VOW)

The VOW tool allows registered clients enjoy electronic access to Premium Content, including sold prices, detailed property histories, Coming Soon listings, and the convenience of saved searches.

For REALTORS®, the VOW offers a seamless way to track client interests through saved searches and favorite listings, while capturing every client inquiry directly on your VOW dashboard. Easily integrate VOW into your HAR-provided or external website to deliver a superior client experience!

Learn more HERE.

Slideshow & Custom Pages

The slideshow feature on your HAR.com Website is the ultimate hub for customization and creativity! You can showcase videos, client testimonials, graphics, and special announcements in a beautifully rotating carousel that captures attention. Effortlessly create multiple slides that highlight your expertise and value as a real estate professional. It’s your digital highlight reel—designed to impress clients and keep your brand in motion.

Create and add custom pages featuring market data, insights, neighborhood guides, client resources, or eye-catching graphics that showcase your brand. These pages allow you stand out and connect with clients in a more meaningful way!

Learn more HERE.

Website Analytics

Website analytics are essential for monitoring traffic, helping you understand visitor behavior, measure engagement, and make informed decisions to optimize performance and grow your online presence. HAR’s tool allows you to track your HAR.com website traffic through Google Analytics, Google Adwords and Facebook Pixel. To configure the technology, refer to the guidelines available in the Members Only Area to initiate data collection and analysis for your objectives.

Learn more HERE.