Meet the President & CEO

C. Robert Hale, III

President & CEO

Houston Association of REALTORS®


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As President and CEO of the Houston Association of REALTORS® since 1988, Bob’s vision and drive have made HAR.com a household brand in the Greater Houston area and the most frequently visited website for Houston real estate. HAR has grown to become the largest trade association in Houston and the second largest local REALTOR® association in the country, with more than 48,000 members. HAR.com covers the entire state of Texas, which provides even more exposure for member listings.

The following numbers speak to HAR.com’s successful market exposure:

  • 8.1 million: the number of visitor sessions to HAR.com and the HAR.com mobile app each month.
  • 40 million: the number of times member listings are viewed on HAR.com and the HAR.com mobile app each month.
  • 25: HAR.com is the only local site that is regularly listed among the 25 most frequently visited real estate websites in the country, according to comScore Media Metrix.
  • 1: the rank of the HAR.com app within the Apple App Store for real estate apps in Houston.

The Houston Association of REALTORS® is NOT a traditional trade association, it is so much more. It is also a cutting-edge MLS, a commercial division hosting CommGate, an NAR-award-winning Global dection, a REALTOR® Supercenter and a Technology Department which has developed not only hundreds of member tools, but also HAR.com. In the top 100 markets across the country, Zillow is the No. 1 real estate site in 99 of these, with the exception of Houston due to the success of HAR.com with Houston-area consumers.

At the helm of HAR, Bob strives to fulfill its mission that its members achieve ongoing success by adopting and implementing a market-driven, member-centric business plan, recruiting and retaining a professional staff, re-engineering its governance, constantly surveying Houston-area real estate consumers, and becoming a cutting-edge, technologically advanced association. Bob strongly believes in providing “high-tech” member services in a “high-touch” manner.

Bob is the Chief HAR/HRIS strategist and visionary. He provides coordination and collaboration between the Board of Directors, Executive Committee and staff to ensure that HAR objectives are aligned with leadership opportunities. He led HAR during the COVID-19 pandemic, turning HAR into a virtual workforce and delivering virtual member services, training and technology tools.

Industry Achievements & Recognitions

  • 2025, Inman’s Nate Ellis Award recipient
  • 2024, Houston Business Journal’s Lifetime Achievement of Real Estate Award recipient
  • 2023, Ranked on the 2023 Inman Power Players
  • 2021, Appointed to Pacaso Advisory Board
  • 2020, RISMedia Newsmaker Hall of Fame inductee
  • 2018, Most Admired CEO Award honoree, Houston Business Journal
  • 2016, appointed to RPR Board of Directors
  • 2014, RISMedia & RE/MAX “On the Shoulders of Giants” Award presented at the Power Broker dinner VIDEO
  • 2014-2025, Recognized in the Swanepoel Power 200 Most Powerful People in Residential Real Estate (ranked #38 in 2025)
  • 2013, Recognized for 25 years of achievement by Houston Realtors, national industry leaders and political figures VIDEO
  • 2013, “Bob Hale Day”, proclaimed by Houston Mayor Annise Parker
  • 2005-2015, One of the 100 Most Influential People, Inman News
  • 2011, Houston CEO Communicator of the Year Award, Public Relations Society of America VIDEO
  • 2010, Communication Leadership Award, International Association of Business Communicators/Houston VIDEO
  • 2008, Innovator of the Year Award, Inman News, which stated, “People on the list embody words like leadership, innovation, ingenuity, power and persistence.”
  • 2008, Inductee, NAR Bud Smith Leadership Society
  • 2008, “Bob Hale Day”, proclaimed by Houston Mayor Bill White
  • 2007 and 2012, Inductee, REALTOR® Political Action Committee Hall of Fame for investing more than $50,000
  • 2006, One of the 25 Most Influential People in the American real estate industry, National Association of Realtors, REALTOR® Magazine
  • 2003, One of the 25 Most Influential People in the American real estate industry, National Association of Realtors, REALTOR® Magazine

“Our influencers aren’t just those with the latest gizmo or hot idea; they’re also thought leaders who are reshaping how the real estate industry functions. Each has a profound impact on the present and future of real estate. Hale is widely regarded as a visionary and a leader who puts his members’ business needs first.”
-NAR REALTOR® Magazine

Bob strongly supports HAR’s award-winning efforts:

  • HAR’s cutting-edge MLS serves 47,000 subscribers across ten counties.
  • HAR.com generates approximately $40 million annually in leads and referral value to members.
  • HAR was named a finalist for the Most Innovative MLS/Trade Association by Inman News in 2025.
  • HAR was named the Most Innovative MLS/Trade Association by Inman News in 2014 for its efforts to take HAR.com statewide and received the Most Innovative Web Service in 2010.
  • The HAR Consumer Research Panel regularly surveys 7,000 Houston real estate consumers about topics that help provide insight for HAR members to enhance their business.
  • The HAR Client Experience Rating program (agent ratings) has 5,200 agents voluntarily participating, resulting in more than 100,000 completed client surveys and ratings.
  • Nextgen REALTOR® Group (NRG) was YPN chapter of the year by NAR.
  • Mobile apps for iOS and Android devices; more than half of HAR.com’s traffic is now on mobile devices.
  • Transaction Management is offered at no cost to HAR member brokers.
  • HAR TREPAC raised more than $1,000,000 with HAR’s effective Political Affairs and Governmental Affairs programs.
  • Commercial Gateway is one of the most successful commercial information exchanges in the country.
  • TR-award-winning Professional Development (education) Program.
  • World-class public relations efforts to promote REALTOR® value to Houston-area consumers using public relations and advertising.
  • Special events like the annual HAR Engage Conference.

On behalf of HAR, Bob has developed strong relationships with industry leaders and CEOs:

  • NAR
  • National Franchises
  • Large MLSs and Associations
  • Real Estate Portals
  • Elected Officials
  • Members of the Media

Bob served as Chairman of the Texas Society of Association Executives from 1997-1998, and as President of the Houston Society of Association Executives in 1993.

Bob is a native Texan and a graduate of The University of Texas at Austin, where he received his Bachelor of Business Administration, majoring in International Business, and a Doctor of Jurisprudence. Upon graduation from UT Law School, Bob served as the Director of Governmental Affairs for the Texas Association of REALTORS® in Austin.

He began representing the Houston Association of REALTORS® in 1973 as legal and legislative counsel, with an emphasis on association and anti-trust law. In 1988, he assumed the role of President & CEO. He is married to Susie Hale.

Media Contacts

Pilar Perez

Intero River Oaks Office
3693 Southwest Freeway Houston, TX. 77027
713-629-1900 x1155

Pilar Perez

Intero River Oaks Office
3693 Southwest Freeway Houston, TX. 77027
713-629-1900 x1155

Bob Hale Receives 2024 Inaugural HBJ Lifetime Achievement Award

Houston Mayor John Whitmire Congratulates Bob Hale on HBJ Award

Tribute to Bob Hale, President & CEO of HAR.com

Industry Leaders Congratulate Bob Hale on 25 Years with HAR

Political Officials Congratulate Bob Hale on 25 Years with HAR

Celebrating Bob Hale's 25th Anniversary with HAR

IABC Communication Leadership Award

RISMedia & RE/MAX ‘On the Shoulders of Giants’ Award

PRSA Communications Award 2011