Automatic Social Media Postings
Exclusively for Platinum Subscribers
Challenge
Social networking focuses on building online communities of people who share similar interests and/or activities. It encourages new ways to communicate and share information. The key to social networking is the participation of its members and the sharing of information. Participating in social networks requires that you constantly update valuable content on multiple web sites which can become an overwhelming and time consuming task.
Solution
- Saves you time! No more updating real estate activities such as, status changes and price reductions and upcoming open houses, manually on social networking sites!
- Draws traffic to members’ listings on HAR.com where many lead capturing tools are integrated!
- Increases members’ social networking participation!
Key New Features
Automatic Updates for Listings
The Social Media Plug-in automatically updates listing activity—such as status or price changes and open houses – on supported social networking sites each night. When a member adds a new listing, reduces the price, schedules an open house, or closes a sale in MLS, the member’s connected social media accounts are updated automatically based on MLS data. The Social Plugins for MLS help members save time while driving consumers directly back to their listings on HAR.com.
Currently, automatic updates post to X and LinkedIn. As noted above, Facebook updates are managed through an email notification.
How it Works
Social Media Plug-in for MLS
Members will need to log into the HAR Members Only Portal and search for ‘Automatic Social Media Posts’. The login information for each social networking site will need to be added. For Facebook, specifically, this will provide a constant connection to the social networking service, so whenever you add a new listing, make a price reduction, have an open house or sell a listing in the MLS, you will receive a social networking email that will allow you to automatically trigger an update to that site.
For example, Jane Doe has opted to promote her listings and real estate activity on X. She has just signed a contract to sell a home, and is adding the listing in Matrix. That same evening HAR will automatically push the data to X creating a tweet on Jane’s X profile.
