CMA Request on your site
Display lead capture form on your website
HomeValue is a tool that allows consumers to fill out an online form from your HAR Member Web Site, requesting a home valuation from you, which automatically generates a lead for you. CMA Request also allows consumers to fill out an online form to obtain a comparative market analysis for their home. They are very similar except in title, and the CMA request actually asks the consumer to give a timeline regarding the sale of their home. You might get more tire kickers in using the phrase HomeValue, but I think it is worth putting both tools on your site to begin with and see which one works best for your particular consumers. The CMA request usually generates more serious leads, but you run the risk of some consumers not knowing what CMA stands for.